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Brief

From the choice of 6 brand narrow it down to 2. We chose Crusha & Orangina and then had to create a new multi platform campaign to promote the brand.

Approach

To create a new target market for Crusha (Adults) and from this we created a new range of packaging / products supported with print and social media which was all be tied together with an event that would re launch Crusha as a new high end milkshake brand.

Full Project