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Brief

To account manage and write a brief for another member of the year. The chosen brand was our choice but it couldn’t a confectionery brand after researching various brands i chose to write a brief for Zippo.

Approach

I received a brief wrote by another class mate which was Bulmers. I called it “Flare” and chose to make it a uni sex fragrance and to focus on the theme of summer to reflect the brand identity. The bottle are inverts of each other one a male fragrance one & one a female fragrance both with supporting print and social media.